Market Segmentation in Tourism and Hotel Industry

Market Segmentation in Tourism

Tourists are not all the same, they have different pictures of their ideal vacation. Tourists are heterogeneous. Market segmentation is the strategic tool to account for heterogeneity among tourists by grouping them into market segments which include members similar to each other and dissimilar to members of other segments. Both tourism researchers and tourism industry use market segmentation w...

Market Segmentation Approaches in Tourism

Segmentation of the Spanish domestic tourism market

plex process involving elements of very different types (Moutinho, 1987; Rodríguez and Agulló, 2002). One of the key steps in evaluating why people choose different destinations is to understand their tastes, and their preferences for the individual elements of each destination. Preferences for specific destinations develop as a result of the individual’s perceptions of the benefits of each (Ma...

Electronic Market Systems for the Tourism Industry: Reqirements and Architectures

Recent advancements of global communications networks allow individuals to carry out transactions for example on the tourism market such as information gathering or reservations easily and efficiently. Additionally, permanent changes of the economic environment require on-line information service and their underlying infrastructure to provide a high degree of adaptability in order to reflect de...

Bagged Clustering and its application to tourism market segmentation

Aim of the paper is to propose a segmentation technique based on the Bagged Clustering (BC) method. In the partitioning step of the BC method, B bootstrap samples with replacement are generated by drawing from the original sample. The Fuzzy C–Medoids Clustering (FCMdC) method is run on each bootstrap sample, obtaining (B×C) medoids and the membership degrees of each unit to the different cluste...